Interview with Kari Lywood

Event planning is a growing profession and there is a countless amount of event planners in Toronto and Calgary alone. Each and every planner has their own je ne sais quoi that really draws in specific clients. On paper, planners may all seem the same, so today; we are going to offer you an exclusive interview with the founder and president of #KariLywoodEvents, Kari Lywood, to allow all you readers to get to know the woman behind the curtain. Added are some photos of her work. Enjoy!

Q: How important is a personal connection with your clients to you? And how do you keep this professional?

A: I knew that a personal connection in this industry was the key to success and believe the biggest difference with my clients is that I am authentic. I make friends with my clients but know my professional limits. I make the process exciting and constantly keep my clients updated – there are no surprises with me, they will always be in the loop. Knowing that my clients can reach out via email, text or calls, allows them to have the comfort and flexibility with schedules, all while feeling at ease.

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Q: What personal, unique strength separates you from other planners?

A: I feel that I am always real with my clients! This is probably what creates that special bond with them, which them allows them to be real with me. As a result, nothing is held back and their exact vision is created. This industry has some of the best planners and I am so blessed to work along some of the most talented people. We all have our own strengths and when you build relationships it only allows you to keep a great name and expand your network. I keep in touch with most clients!

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Q: How did you get into wedding and event planning? 

A: I have always been passionate about wedding and event planning. Growing up I always found any excuse to plan a party and was the one that had arrangements completed and details presented. Party planning was always something I considered to be a hobby and now I am so grateful to call this my career.

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Q: What is your favourite part about planning?

A: I love seeing my clients face when they walk into the room for the first time and see what we have created together. There is something about being a part of a couple’s special [wedding] day in that is breathtaking and even leaves me speechless. A wedding day is so magical and I am so grateful that couples allow me to take part in helping create that magic and happily ever after. When a client asks you to be involved in their wedding and they see their vision come to life, it’s the best feeling in the world.

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Q: Are there any wedding trends that you absolutely love at the moment? 

A: Trends are always great to follow and to work from for inspiration. I tell my couples that this is their special day and it’s important to create a wedding to their liking! I love the trend of personalization and adding pieces that symbolize who you are individually and as a couple – whether it be monogrammed napkins or a personalized cake topper – tailor your wedding to you!

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Q: What would you say to a bride that doesn’t think a planner is important enough to fit into her wedding budget? 

A: Find a way! Hiring a planner will actually save you money. Because this is our everyday world and our career, we have some of the best relationships with vendors. Because of this, we will find you the best vendors best suited for your needs since we have established many connections with individuals and companies in the wedding industry. We are here to help you and make your dream day come true, and within your budget. Furthermore, do you really want to be setting up or organizing people on your day? No! Let a planner take the lead so you can sit back and enjoy your day!

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